Creativity or Art : The Perception Paradox of time

Creativity or Art : The Perception Paradox of time
April 2011
Irfan Mvgdi


The new generation of the lovers of the aesthetics community, have great disparity understanding the true value and idea behind art.

One of the major misconceptions today among the new generation artists, established and the evolving ones, and the community on whole, is this mistaken identity of the self, lost in the realms of globalist manufactured reality.

If one cannot realize the vision of our times and rise up to the truth connecting oneself to the universal understanding of our times and communicate the truth using any medium to address the message to the commons in the society, then perceiving one self to be an artist is living in the shells of polluted reality untouched by the greater truth.

Historically artists have risen in times to address some of the greatest momentum shifts taking place in life of the evolution of human race on planet earth. I do not have the shadow of doubt in believing that the events taking place in our times, now, is changing the human soul's idea of inhibiting the planet forever.

I understand the fact that every soul of an artist is not designed to envision the times, but i would still urge the ones living now to sit in the closet of time and swim through the historical records of human nature and see visions of the future of one thousand years. Since human intellect is the most powerful object gifted with the light to see and distinguish between the truth and the falsehood. As artistic community will clearly understand that this higher state of aesthetic visions can only be achieved by artists, they are the only ones who can rise above to read the universal messages and bring to the notice of the people in the societies on earth.

Instead today, i would like to point out from the visions i see available in the "market" as they have turned it into, naturally, is nothing but creative ideas foul playing in the name of art. Now, i just feel if they will ever understand that the displaying of a creative idea is one thing and communicating art is totally another, creativity and art are two different branches of time and individual soul.

I wish this perception paradox of time will fade, since the visionary artists of our times feel upset to enter the polluted gates of creativity perceived as art. And i wish it will allow the visionary artists to come forward more often and reveal the messages which otherwise will be lost in time, destruction will only be of the people in the societies.

Either ways the visionaries will still have their visions accomplished, but as always seeing in light of the historical evidences of truth, we understand many greatest souls have been denied and not rewarded by the societies of the past, so let alone the artists wanting to brighten the sickened socio structure of the times we are living on earth right now.

im@imvgdi.com

Life - Human Being - Art.

Life - Human Being - Art.

March 2011
imvgdi

A renowned artist and my dear friend Rita Grosse-Ruyken feels :

The only reality is the great miracle of life, And the human being within it: Our infinitely creative power and how it is used.

Space comes into being: I know that contemporary artists who understand harmony and beauty as a higher state of natural culture, have an ethical and moral obligation to understand what surrounds us and nature has given us as a gift and part of a universal Law and to protest against everything that has a negative effect on life and one’s own development as not part of this Law.

This is one of the most important tasks of an artist today.

A new esthetical understanding must be achieved In order to enlarge the capacity of art and to integrate it in all of its aspects in the symbiosis of all things: Life - Human Being - Art.

To be an artist means first of all to be free. Our society’s attempt to limit the creative imagination,
by whatever means, results in a diminution and impoverishment of the possible enrichment that art and life itself can bring.

One by one, the medium, its powers and its materials are investigated In order to achieve inner, intimate knowledge.

In this way, art achieves a cumulative effect, unites its powers and creates for the first time
like the great wisdom of perfect balance the unified mysteries of the whole.

Understanding beauty and knowledge of its harmony are the keys to the door that leads into an expanded space of seeing and hearing that transcends our conception of time and space.

The creation of beauty leads us to higher spheres, to our origins.

Art, and the pleasure that emerges from esthetical enjoyment, is the ritual with which we give life a sublimated sense of meaning.

And me as i feel Artistic entrepreneur is most important in todays era. The challenge for an artist in the market does not exist. Artists are the new entrepreneurs of now and the future. We are at the edge of era where artists are responsible again to culturally create new vision and set parameters for the future to work collectively with other zealous businessmen and political leaders. 2011 already marked a new era of revolution and in this post revolutionary world, the artists play super important role. Not only in looking at the sustainability of the artist in itself, but also provide visionary artistic ideas for the future to important economical uprising globally, required. As we understand that the barrier between the art and science is in the head. Visionary artists see art and science as one source of the self. If artists have ability to see art and science as one, then, there cannot be anything that could stop artists from playing the role of an entrepreneur. Provided artists are universal visionaries born in time to share their vision to create changes in the society. Important part is how post revolutionary artists would nurture themselves over time to realize their duty and make contributions.

Today there is a great paradigmatic shift that has taken place on earth, artists are not only required to be entrepreneurs for themselves for their idea of making a living in life, but also they have a duty to help the corporations and society builders and every other community.

im@imvgdi.com

http://rita.grosse-ruyken.org

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The Future of Food branding

The Future of Food branding

Irfan Mug-d 2010-2011

Along with my instinctive observations of consumer behavior and preferences while their purchase of food items, many international findings have revealed that food brands are losing their relevance. To form a balanced opinion, today you will find only one-third of consumers cite “brand name” among factors they consider when buying food. Brand name lags well behind factors such as quality, price, health benefits, value, convenience of preparation and taste. As the global branding ambitions of world’s major corporations is being diminished by global consumer psychological shift that has started to unfold the reality, forcing the brand owners to find solutions in order to compensate for their losing market shares.

So what exactly is happening to the branding of food products?

What is the future of food branding and how to form a relationship with the consumers when it comes to packaged consumer foods?

When analyzed there are many factors that are influencing the consumer purchase behavior; so is it the way we package food products the new form of establishing a relationship with the consumers to obtain brand loyalty? Or is there more than that?

Considering the fact that when you walk into the colorful world of typography and graphical illusions stacked by the sides of your vision in a food store. There is much more than just packaging and brand communication to achieve brand relationship and future brand community. The current sign of global shift in living conditions of human shows the way, and strikes all the answers for the future of food branding.

Most importantly, it is simply understood that the humans have by nature lived in the form of closed communities over the centuries. The great sense of belonging has to be maintained by the parent companies in order to sustain their brand value among the consumers.

First, It is better the brands focus more towards the regional approach and convince the consumers to embed their trust in “a home supplier company then some foreign brand.”

Second, The brand owners will have to create the natural sense of belonging in the consumer psyche and focus incredibly on their own regions food supply, and then craft creative ways to attain leadership within their region.

I feel there may be individuals who might wonder while they read my idea of focusing on regional leadership and shunning their global ambitions, I say; to understand the way i am thinking you will have to observe the balance of nature more closely. If you understand. You are fortunate.

So by this logic the era of global branding is over. Because in the past all that brands did was to focus on striking a chord with the consumers on cultural appeal, as we clearly understand that cultural interest can be overwritten and the interest ignited based on manufactured trends can fade off with time since it is not natural.

So when we think of establishing a long term human relationship, we have to consider the fact that it should be based on the natural and universal human value system. Since the relationship is a very personal feeling, the consumers will have to be assured repeatedly with the deep personal connection of the brand within their lives. Brands will have to address this by expressing their vision and strength to make the consumers feel confident of being themselves. Not the other way round where brands try to lead the consumers. Things have changed; Consumers will have to lead the brand, this notion is already been proven and widely accepted among the brand owners, but how to practically engineer this idea within the consumer society and achieve market leadership is a matter that needs to be pioneered by natural visionary brands that are born for this purpose, which could then be followed by other brands as a practical model and bind their personal visions in achieving brand community of their own. Hence, for every brand there is a community.

Connect, if you wish to know more: i@imug-d.com